A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact it. Essentially, your brand identity is the personality of your business and a promise to your customers.
As Jeff Bezos says, “Branding is what people say about you when you’re not in the room.”
A go to toolkit in a handbook.Internet Invasion in Africa. This book comes strapped with all the tactics needed to to a top notch, A game,Marketeer beast in Afrika .It demosntrates all the demographies ,cons and pros of Traditional banner Marketing and noisy Advertising .
“The practice of marketing has been known for millennia, but the term “marketing” used to describe commercial activities buying and selling a products or services came into popular use in the late nineteenth century. The study of the history of marketing as an academic field emerged in the early twentieth century.”Wikipedia